The internet has revolutionised almost everything we have, now we’re connected to everyone around the world in a manner of speaking. One of the biggest things influenced by the internet is marketing, now since everything is online a lot of entrepreneurs and business owners prefer to market their brands online. This has given rise to e-commerce and something known as SEO (search engine optimisation). So let`s say you have an e-commerce website design and want to make sure that your website shows up higher in the search results, what can you do? The answer is very easy and I just gave it to you earlier, known as SEO by UK Web GeekZ
Here are some of the ways you can optimise your website:
Keywords and Content
This is the first thing you can do, it`s very easy and should be a no-brainer regardless of what kind of content you put on your website. Until recently, the norm was to put short form content consisting of a title, a brief description, handful of photos and a few customer reviews. But due to new user search patterns, long form content is on the rise. So, for your e-commerce website put more detail content and use keywords (which is the standard SEO practice).
Sharing of Categories
E-Commerce websites have many categories and each category has many products and all of these are usually on different pages. The typical way sites are boosted are by sending multiple links to a page and that page then gets more powerful. So with e-commerce websites, it can be a more intensive link-building strategy with so many pages/products to boost but this can be simplified a little bit by building links primarily to top level categories.
Because of smartphones, almost everyone is connected to the internet 24/7, and the sites they visit the most are social networking sites. By making your site easy to share socially, you are generating more visibility and ranking signals. Plus when the shared links are engaged, you will have more traffic on your site. Social media sharing is quickly becoming a standard SEO practice for e-commerce websites, and it would be even better if you made social media pages for your website and included them on your website. As an added bonus people might actually link to your website if they see it as an informational resource to support one of there own articles. These kinds of links are like gold and can only be achieved in other ways with an intensive link-building strategy.
Ever since Google updated its algorithm, mobile optimisation for websites is not just preferred, it`s almost required if you want your website to show high up in the search results. As mentioned before, most people have smartphones and that’s what they use to surf the web if your website is mobile optimized it will be easier for them to access it. In addition to that, you also ensure that your website will show high up in the search results after this. This is one of the most crucial SEO practices to date, if you want to survive out there, you need to make sure your e-commerce website is mobile optimized. Awesome Web Designs has a great guide to optimizing your site for mobile devices.
Voice searching and digital assistants
For a lot of years, voice searching and digital assistants seemed like science fictions and merely works of the imagination. Now, as technology has progressed, more people are relying on them and every major tech company has a digital assistant such as Siri, Cortana, Google Now, etc. By offering more colloquial phrasing and more optimised long-tail phrases along with keyword rich answers, digital assistants can find your website more easily. By making it easier for them, your website will show up in the first few results that the user searches for.
When it comes down to making a list of best SEO practices for e-commerce you could literally go on forever and a lot of the key website usability steps you would normally take apply to the SEO side of things too.