SEO Consultant

What Is SEO?

In basic terms, SEO is the strategic practice of optimising your website to rank higher on search engine results pages (SERPs) for relevant keywords. These keywords are the terms people use to find businesses like yours online. By implementing effective SEO strategies, you can improve your website's content, structure, and technical aspects, making it more relevant and user-friendly for both search engines and visitors. The higher your ranking for these keywords (typically in a Google search), the more likely potential customers are to discover your website, explore your offerings, and ultimately become paying customers. 

To understand my SEO consulting services better, I need to divide them into various areas of expertise.

On-Page SEO

This relates to the visible appearance of your website and all the features that contribute to a positive user experience. It also includes other, more technical SEO issues, as explained below:

Keyword Research & Strategy 

This is the foundation of any successful SEO strategy. It's like deciphering a secret language – the language your target audience uses to search for products and services online. Here's how Dean Signori can help you crack the code: 

Identifying Relevant Search Terms

I will take a deep dive into your industry and target audience to understand their search behaviour. This might involve using keyword research tools, analysing competitor strategies, and even brainstorming relevant phrases ourselves. 

Understanding Search Intent

Not all searches are created equal. Some users might be in the early research stages (e.g., "best running shoes"), while others are ready to buy (e.g., "buy Nike running shoes"). I will help you identify the search intent behind each keyword, ensuring your content aligns with the user's needs. 

Developing a Targeted Keyword Strategy

Based on my research, I will create a comprehensive list of high-value keywords with a healthy balance of search volume and competition. This list will form the backbone of your content strategy, ensuring you're targeting terms that will drive qualified traffic to your website. 

Content Creation & Optimisation 

It’s a well-known mantra in the digital marketing world that “Content is king”, and SEO is all about creating content that resonates with both your audience and search engines. Here’s how my SEO consultancy services will help you become a content creation expert: 

Crafting High-Quality, Informative Content

I believe in content that educates, entertains, and compels users to take action. My team of experienced writers will create engaging content that speaks directly to your target audience, addressing their pain points and providing valuable solutions. 

Optimising for Search Engines

I will  ensure your content is discoverable by search engines through strategic keyword integration. This includes optimising crucial elements like title tags, meta descriptions, and header tags with specially selected keywords.

Internal Links

Imagine your website as a well-organised library. Internal linking involves strategically linking relevant pages on your website and creating a strong information architecture that helps search engines understand your site's structure and content. 

Website Structure & Usability 

A well-structured and user-friendly website is the cornerstone of a successful online presence. It's like having a beautifully organised shop – easy to navigate, with everything in its rightful place. Here's how Dean Signori can help you build a website that delights both users and search engines: 

• Intuitive Website Architecture. I will ensure your website has a clear and logical structure, making it easy for users to find the information they need quickly. This includes creating a user-friendly navigation menu, utilising clear category labels, and ensuring a consistent layout throughout the site. 
• Effortless Navigation. Imagine a website with hidden corridors and dead ends – frustrating, right? I will design a user journey that's smooth and intuitive. This includes ensuring clear internal linking structures, implementing breadcrumbs for easy backtracking, and using well-placed call-to-action buttons. 
• Mobile-First Focus. In today's mobile-centric world, a website that's not mobile-friendly is like having a shop door too narrow for customers to enter. I will ensure your website is responsive and adapts seamlessly to different screen sizes, providing an optimal experience for mobile users. This is crucial for both user experience and SEO, as search engines prioritise mobile-friendly websites in Google results. 

Technical SEO Audits & Implementation  

Technical SEO is the invisible backbone of a strong online presence. It's like ensuring your shop's foundation is solid and the plumbing works seamlessly. Here's how Dean Signori can conduct a comprehensive technical SEO audit and implement the necessary fixes to get your website running smoothly: 

• In-Depth Technical Analysis. As an SEO specialist I will use my knowledge and expertise to explore the technical aspects of your website. This SEO audit will identify any potential issues that might be hindering your search engine ranking, such as slow page loading times, broken links, or mobile responsiveness problems. 
• Page Speed Optimisation. Ever clicked on a website that takes forever to load? I won't let that happen to you! I will identify and address factors that slow down your website, ensuring a fast and smooth user experience. This is crucial for SEO, as search engines favour websites with quick loading times. 
• Image Optimisation. Images are great for visual engagement, but large, unoptimised images can slow down your website. I will ensure your images are compressed and optimised for the web without compromising quality. 
• Schema Markup Magic. Schema markup is like adding extra labels to your shop windows, providing more context about your content. I will implement relevant schema markup to help search engines understand your website's content better, potentially leading to richer search results and increased visibility.

Off-Page SEO

This relates to any technical action taken that's not directly associated with the website, but which boosts your search engine rankings and increases online visibility.

Off-page SEO includes activities such as:

Link Building

Backlinks are the lifeblood of SEO. Imagine them as glowing recommendations from trusted sources in your industry – the more high-quality backlinks you have, the more authority and credibility your website gains in the eyes of search engines. Here at Dean Signori, I will craft a strategic link-building campaign designed to acquire valuable backlinks from relevant and reputable websites. 

My proactive link-building service focuses on the following core aspects:

Content Marketing Power

I believe the best backlinks are earned, not bought. I will create high-quality, informative, and link-worthy content that naturally attracts backlinks from other websites. This could involve industry reports, engaging infographics, or insightful blog posts that other sites will want to share with their audience. 

Relationship Building & Guest Posting

I will foster relationships with other websites in your niche, identifying potential partners who share a similar target audience. This might involve guest blogging opportunities, where you contribute valuable content to their website in exchange for a backlink to yours. 

Broken Link Reclamation

Sometimes, other websites might have linked to outdated content on your site that no longer exists. I will identify these "broken links" and reach out to the website owners, suggesting your updated and relevant content as a replacement. This is a win-win situation, as you regain a valuable backlink and the other website offers their users fresh and valuable content. 

Industry Outreach & Mentions

I will actively seek opportunities to get your brand mentioned on associated industry websites and publications. This could involve participating in online forums, engaging with industry influencers on social media, or even submitting press releases for newsworthy announcements. 

Quality Over Quantity! 

As any qualified, experienced SEO consultant will affirm, while acquiring backlinks is important, quality is paramount. I focus on building relationships with reputable websites in your industry that share a similar target audience. Backlinks from these high-authority websites carry more weight with search engines and can significantly boost your ranking potential. 

By implementing a comprehensive link-building strategy, I will help you establish your website as a trusted source of information in your industry. This will increase organic traffic, improve search engine ranking, and ultimately drive more qualified leads and conversions for your business. 

Social Media Marketing

Social media, when strategically intertwined with SEO, becomes a formidable force for boosting your online presence. I will help you seamlessly integrate your SEO with your social media marketing efforts, unlocking a multitude of benefits: 

Amplifying Brand Awareness

Social media platforms are bustling marketplaces for ideas and conversations. By sharing high-quality, SEO-optimised content across your social channels, you can reach a wider audience, establish brand recognition, and position yourself as a thought leader in your industry. 

Driving Targeted Traffic

Social media isn't just about broadcasting messages; it's about fostering engagement. I will craft compelling social media posts that pique your audience's interest and include strategic calls to action, encouraging them to visit your website for more in-depth information. This targeted approach drives qualified traffic to your website, where your SEO-optimised content can convert them into loyal customers. 

The Power of Social Shares

Social media shares act like virtual word-of-mouth recommendations, carrying immense weight in today's digital landscape. By optimising your content for social media with engaging visuals and captivating headlines, I will increase the likelihood of your content being shared, potentially reaching new audiences and boosting your website's visibility. 

The magic lies in creating a synergistic ecosystem where your SEO strategies and social media efforts work hand-in-hand. For example, I can integrate social media buttons on your website, making it easy for visitors to share your content. Additionally, I can use appropriate social media hashtags in your content to ensure your website surfaces in targeted social media searches. 

Measuring and Adapting 

Social media is a dynamic landscape, and successful integration requires constant monitoring and adaptation. I will track the performance of your social media campaigns, analysing metrics like engagement rates and click-through rates to see what resonates with your audience. This data-driven approach allows us to refine your social media strategy, ensuring it continues to support your overall SEO goals. 

By harnessing the combined power of SEO and social media marketing, I can create a powerful online presence for your business, driving brand awareness, attracting qualified traffic, and ultimately propelling you towards your online success.

Local SEO (If Applicable)

Does your business cater to a specific geographic location? If so, optimising your website at a local level is your secret weapon for attracting customers right in your neighbourhood. At Dean Signori, I will help you optimise your online presence to dominate local search results and ensure potential customers looking for businesses like yours find you first. 

Claiming and Managing Your Google My Business Listing 

Imagine your Google My Business listing as your digital storefront on Google Maps. It's crucial to claim and manage this listing accurately, providing potential customers with vital information like your business name, address, phone number, website address, opening hours, and even high-quality photos. I will not only help you claim your listing but also ensure it's optimised with suitable keywords and up-to-date information, making it easier for local searches to discover you. 

Building Local Citations 

Citations are essentially online mentions of your business name, address, and phone number (NAP) across various directories and websites. Think of them as digital breadcrumbs leading potential customers to your doorstep. I will implement a strategic local citation-building campaign, ensuring your NAP information is consistent and listed on relevant local directories, online business listings, and industry-specific platforms. This not only improves local search visibility but also builds trust and credibility with potential customers searching for local businesses. 

Local Keyword Optimisation 

While general search engine optimisation focuses on broader keywords, local SEO is all about targeting local search terms. I will conduct thorough keyword research to identify relevant local keywords that your target audience uses to find businesses like yours. I will then strategically integrate these keywords throughout your website content, including your title tags, meta descriptions, and local landing pages. This sends strong signals to web directories about your local presence, making it more likely you'll appear in local search results. 

Going Beyond the Basics 

Local search engine optimisation is a multifaceted strategy. I will explore additional tactics like: 

• Encouraging Positive Online Reviews. Positive reviews on Google My Business and other platforms are like gold dust for local search engine optimisation. I will develop strategies to encourage satisfied customers to leave positive reviews, further boosting your local search ranking and building trust with potential customers. 
• Engaging with Local Communities. Building a strong local presence goes beyond the digital realm. I can help you identify opportunities to engage with your local community, such as sponsoring local events or partnering with other local businesses. This not only builds brand awareness but also sends positive signals about your local involvement. 

By implementing a comprehensive local SEO strategy, I will transform your online presence into a magnet for local customers. This translates to increased website traffic, more qualified leads, and ultimately, driving more business growth within your local target market.

Ongoing SEO Management & Reporting

Once all these features are in place, they need careful management - this stuff won't magically take care of itself! Any SEO specialist who sets everything in place and leaves you to it has only done half the job.

This is the danger when hiring a cheap SEO consultant, and too many businesses fall victim to sub-standard freelance SEO consultancies, in particular. There are thousands of highly qualified freelance SEO consultants out there, but equally, there are those who aren't up to scratch.

A comprehensive SEO strategy should always include a rolling program of management and monitoring.

I believe in continuous monitoring and analysis to ensure your SEO campaign stays ahead of the curve. Here's how I will track your website's SEO performance and unlock valuable insights: 

SEO Performance Tracking Through Analytics Tools 

I will leverage industry-leading analytics tools to gain a comprehensive picture of your website's SEO health. This includes tracking key metrics like: 

• Organic Traffic. Monitoring how much organic traffic your website receives from search engines is a crucial indicator of your search engine optimisation success. I will track this metric closely and identify any trends to understand how your SEO efforts are impacting website visits. 
• Keyword Ranking Performance. Keyword ranking is at the heart of SEO. I will track your ranking for the target keywords identified in your strategy, allowing us to see how well your website is performing in search engine results pages. 
• Backlink Profile Analysis. I will monitor your backlink profile, keeping tabs on the quantity and quality of backlinks your website acquires. This helps us identify any potential issues and ensures your backlink profile remains healthy and trustworthy in the eyes of search engines. 

Monitoring Search Engine Behaviour 

Data is powerful, but understanding user behaviour is equally important. I will investigate and analyse how users interact with your website after arriving through organic search. This might involve: 

• Click-Through Rate (CTR). This metric tells us the percentage of users who click on your website in search results. A high CTR indicates that your website title tags and meta descriptions are compelling users to visit. 
• Bounce Rate. The bounce rate refers to the percentage of visitors who leave your website after just one page view. A high bounce rate might indicate that your website content isn't engaging users or that they're not finding the information they need. 
• Time on Page. The amount of time users spend on your website after arriving through organic search is a valuable indicator of engagement. I will track this metric to see how well your website content is captivating your target audience. 

Identifying Areas for Improvement & Continuous Optimisation 

By combining data analysis and user behaviour insights, I will be able to pinpoint areas where your SEO strategy can be further optimised. This might involve: 

• Refining your keyword strategy. Search trends and user behaviour can evolve over time. I will regularly review your keyword strategy and identify new opportunities based on current data. 
• Content Optimisation. Based on user behaviour data, I might recommend optimising existing content or creating new content to better address user needs and improve engagement. 
• Technical SEO Tweaks. The SEO landscape is constantly changing. Through ongoing monitoring, I will identify any SEO issues that might be hindering your website's ranking and implement the necessary fixes. 

Regular monitoring and data analysis are essential components of a successful SEO strategy. By constantly tracking your progress, identifying areas for improvement, and adapting your strategy accordingly, I will ensure your website remains competitive and continues to attract high-quality organic traffic, driving your online business success. 

Reporting & Recommendations

Transparency and open communication are paramount to a successful SEO partnership. I don't just implement search engine optimisation – I keep you informed and involved every step of the way. Here's how I will provide you with regular reports and data-driven recommendations to ensure your SEO strategy remains cutting-edge: 

Regular SEO Reports 

You'll receive clear and concise reports delivered at your preferred frequency (monthly, quarterly, etc.). These reports will detail: 

• SEO Performance Overview. I will provide a high-level summary of your website's SEO performance, including key metrics like organic traffic, keyword ranking progress, and backlink profile analysis. This gives you a quick snapshot of your website's SEO health. 
• Deep Dive into Data. Don't worry about data overload – I will translate complex metrics into actionable insights. I will present data in an easy-to-understand format with clear visuals like charts and graphs, allowing you to see trends and the impact of my SEO efforts. 
• SEO Success Stories & Wins. I will celebrate your SEO wins with you! Our reports will highlight specific areas where your website's SEO performance has improved, showcasing the positive impact of my strategy. 

Data-Driven Recommendations for Continued Growth 

Again, SEO is not a one-time fix – it's an ongoing process. Our reports will go beyond just reporting data – I will provide actionable recommendations based on our analysis. This may include: 

• Identifying New Keyword Opportunities. Search trends and user behaviour are constantly evolving. Our reports will highlight new keyword opportunities based on the latest data, ensuring your website stays relevant and competitive in search results. 
• Content Strategy Optimisation. Data analysis might reveal areas where your content can be further optimised for better user engagement or improved search engine rankings. I will provide specific recommendations for content optimisation or even suggest the creation of fresh content to address identified gaps. 
• Timely Technical Tweaks. The ever-changing search engine landscape might require occasional adjustments to your website's technical side. Our reports will identify these potential areas for improvement and suggest the necessary tweaks to maintain a strong foundation for your website. 

Future-Proofing Your SEO Campaigns

As I am keen to point out, the world of SEO is dynamic. I will keep you informed about the latest SEO trends and algorithm updates, ensuring your strategy remains future-proofed. This might involve: 

• Industry-Specific SEO Insights. I will keep you updated on any industry-specific SEO trends or algorithm changes that might affect your website's ranking. 
• Proactive SEO Planning. Based on my ongoing analysis and industry insights, I will suggest proactive SEO measures to stay ahead of the curve and maintain your website's competitive edge. 

By providing you with regular reports and data-driven recommendations, I empower you to stay informed and involved in the SEO process. My collaborative approach ensures your website's SEO remains dynamic, adaptable, and future-proofed, driving long-term organic traffic growth and achieving your online business goals.

Additional SEO/Digital Marketing Services

I apply my SEO knowledge wherever it might be needed. In addition to all of the above search engine optimisation services, Dean Signori offers extra help and advice that many other SEO consultants don't.

Here are some of the added extras you can expect...

Staying ahead of the competition is crucial for SEO success. I believe in knowing your competitors' strengths and weaknesses. Here's how I will conduct a thorough competitor analysis to identify opportunities to outrank them in search results: 

Identifying Your Key Competitors 

I will pinpoint your top competitors who are vying for the same keywords and target audience. 

SEO Strategy Deconstruction 

I will act like SEO detectives, analysing your competitors' websites to understand their SEO strategies. This might involve: 

• Keyword Analysis. Identifying the keywords your competitors are targeting and how they're integrating them into their website content. 
• Backlink Profile Exploration. Analysing the quality and source of backlinks your competitors have acquired. This helps us understand their link-building strategies and identify potential link-building opportunities for your website. 
• Content Audit. Evaluating the type of content your competitors are creating, the topics they cover, and how they're optimising that content for search engines. 

Exploiting Opportunities  

Once I have a comprehensive understanding of your competitors' SEO strategies, I will identify potential gaps and opportunities for you. This might involve: 

• Targeting Untapped Keywords. I might discover relevant keywords with high search volume that your competitors are neglecting. I can then integrate these keywords into your SEO strategy to reach a wider audience. 
• Creating Superior Content. By analysing your competitors' content, I can identify areas where yours can be even better. This might involve creating more in-depth content, covering a wider range of topics, or optimising your content for better user engagement. 

By conducting a thorough analysis, I will gain valuable insights into your competitive landscape. This allows us to craft a targeted SEO strategy that leverages your strengths, capitalises on competitor weaknesses, and ultimately propels you towards the top of search engine results pages. 

Voice Search Optimisation 

The way people search for information online is evolving. Voice search queries, powered by virtual assistants like Siri and Alexa, are becoming increasingly popular. At Dean Signori, I will ensure your website is optimised for the voice search revolution: 

• Understanding Voice Search Behaviour. Voice search queries tend to be phrased differently than traditional text-based searches. I will research common voice search patterns and user intent behind these queries. 
• Long-Tail Keyword Targeting. Voice searches are often phrased as natural language questions. I will focus on integrating long-tail keywords that reflect these conversational queries into your website content. 
• Conversational Content Creation. Imagine your website content having a conversation with the user. I will help you create content that's written in a natural and conversational tone, mimicking the way people speak in their voice search queries. 
• Local SEO Optimisation (if applicable). Voice search often has a local intent. If your business caters to a specific geographic location, I will ensure your website is optimised for local voice search queries. This might involve optimising your Google My Business listing and including relevant location-based keywords in your content. 

By optimising your website for voice search, you'll ensure your brand is discoverable by the growing number of users who are embracing voice-activated search. This translates to increased website traffic, more qualified leads, and ultimately, a wider reach for your business in the ever-evolving digital landscape.