How to find long-tail keywords with RegEx<\/strong><\/h3>\n\n\n\nThe benefits of finding long-tail keywords are obvious in SEO. There is less volume of searches for these terms, but they usually provide far greater intent and the ability to convert.<\/p>\n\n\n\n
A quick way to find long-tail opportunities was highlighted by Steve Toth in the SEO Notebook newsletter.<\/p>\n\n\n\n
The query is: ([^\u201d \u201c]*\\s){7,}?<\/code><\/pre>\n\n\n\nThis term returns all queries which have a minimum of 8 words. To change the number of words you receive in return, change the number 7.<\/p>\n\n\n\n
So, if you wanted to find opportunities with 6 words, you would type 5 instead of 7. The basic rule is to use the number one less than the number of words you want to find.<\/p>\n\n\n\n
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Uncovering pages which end with a specific slug<\/strong><\/h2>\n\n\n\nIf you have a lot of webpages to consider, it is helpful to use this term, which was shared by Hannes-Jeremia on Twitter.<\/p>\n\n\n\n
The query is: term$<\/code><\/pre>\n\n\n\nWith \u201cterm\u201d being the word, you hope to find in the URL.<\/p>\n\n\n\n
As an example, if you wanted to find URLs which contained football, you would use football$. If you wanted to find URLs which contained biscuit, you would use biscuit$.<\/p>\n\n\n\n
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Differentiating between branded and non-branded traffic<\/strong><\/h2>\n\n\n\nAn extremely useful benefit of RegEx is being able to compare and contrast branded and non-branded organic traffic.<\/p>\n\n\n\n
There is a lot of useful information to glean from separating the people who visit your website and who already know your company from people who might be visiting your site for the first time.<\/p>\n\n\n\n
In the comparison tab, you should use the query: .*domainName* but with one filter saying matches regex while the other says doesn\u2019t match regex.<\/p>\n\n\n\n
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Uncovering queries people have after purchase<\/strong><\/h2>\n\n\n\nThe statistics associated with the benefit of retaining customers instead of finding new ones means all businesses should focus on providing a positive after-sales experience. One of the best ways a firm can achieve this is to uncover queries users make after purchasing from them, and RegEx helps with this work.<\/p>\n\n\n\n
If you are concerned about problems users have with your product, you should search for problems or issues that people might search for.<\/p>\n\n\n\n
An example of the query would be:<\/p>\n\n\n\n
\\b(clean|broken|wash off|shattered|polish|problem|treat|doesn't work|replace|doesn't start|scratch|repair|manual|fix|protect|renew|coverage|warranty)[\u201d \u201c]<\/code><\/pre>\n\n\n\nThis search will show the results of people entering these terms to find your site. If you experience a high volume of specific terms, it might be you have a problem in this area. This finding can drive product development, but it also allows you to create a specific page on your website to answer these queries.<\/p>\n\n\n\n
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Learning about user intent<\/strong><\/h2>\n\n\n\nUser intent is a hugely important factor for businesses to consider, especially when it comes to how people find your site. The most common user intents are as follows:<\/p>\n\n\n\n
- Informational, with people looking for information about your products or services, or in relation to what you do in general<\/li>
- Navigational, where the user is searching for a specific page or feature<\/li>
- Transactional or Commercial, this is where people are ready to buy, so you can see why it is vital to connect with people at this point<\/li><\/ul>\n\n\n\n
Knowing the terms people are more likely to use at a certain point allows you to search with greater focus on intent.<\/p>\n\n\n\n
As an example, people at the Informational stage are more likely to include terms like who, what, where, when, why, how in their search.<\/p>\n\n\n\n
So, to connect with these users, run a RegEx query including words like:<\/p>\n\n\n\n
who|what|where|when|why|how<\/code><\/pre>\n\n\n\nWith navigational terms, if you want to uncover the searches for your brand name, you would use a query which includes your brand name, such as:<\/p>\n\n\n\n
.*Pepsi.*<\/p>\n\n\n\n
.*Starbucks.*<\/p>\n\n\n\n
.*Nike.*<\/p>\n\n\n\n
If you want to search on a product name, you can do so, just swap the brand out and put in the product name.<\/p>\n\n\n\n
A handy tip for this type of search is you can look at competitors too. If you are keen to create a page which compares your brand to others, knowing the most commonly searched for alternatives, and how they fare, allows you to create a more effective webpage for your users.<\/p>\n\n\n\n
With commercial terms, there is a growing trend for searchers to use phrases like \u201cbest\u201d, \u201ctop\u201d, \u201cleading\u201d or \u201creview\u201d. With transactional terms, the searches likely include terms such as \u201cbuy\u201d, \u201cprice\u201d, \u201ccheap\u201d, \u201cpurchase\u201d.<\/p>\n\n\n\n
So, for a commercial query, consider something like: (best|top|vs|review*)<\/code><\/pre>\n\n\n\nFor a transactional query, consider: (buy|cheap|price|purchase|order)<\/code><\/pre>\n\n\n\nWhy you need to use RegEx<\/strong><\/h2>\n\n\n\nEven though using RegEx might seem a daunting prospect at first, it becomes intuitive once you start to use it. You will also find that it provides beneficial information for your business and website.<\/p>\n\n\n\n
You can quickly uncover data that provides customer insight and drive changes on your website and in your product or services.<\/p>\n","protected":false},"featured_media":48168,"template":"","_links":{"self":[{"href":"https:\/\/www.ukwebgeekz.com\/wp-json\/wp\/v2\/blog\/48165"}],"collection":[{"href":"https:\/\/www.ukwebgeekz.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.ukwebgeekz.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ukwebgeekz.com\/wp-json\/wp\/v2\/media\/48168"}],"wp:attachment":[{"href":"https:\/\/www.ukwebgeekz.com\/wp-json\/wp\/v2\/media?parent=48165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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