<\/figure>\n\n\n\nWhat is the difference between onsite and offsite SEO?<\/h2>\n\n\n\n Onsite SEO is setting up the code underneath your website to be optimised in the correct format that Google understands and then filling those snippets of code with what Google & your potential customers want to see using data that is gathered by Google via peoples search patterns and history. Offsite SEO is a similar process but its other peoples pages\/sites that get optimised on behalf of your website either naturally by people writing about you which we have to admit is rare? Or by reaching out to people in relevant areas to write about you externally along with other more advanced techniques to boost the power of your website.<\/p>\n\n\n\n
What is the difference between Google adwords, pay per click and Google shopping ads?<\/h2>\n\n\n\n Basically Google adwords and Google shopping adds are both pay per click services. Google adwords are the text ads that you will see at the top of a Google search with little green boxes with the letters \u201cAd\u201d like in the picture below, you get charged anytime a customer clicks on these ads even if they do not call or message you. Each business type has its own cost that can vary from pennies per click to pounds per click.<\/p>\n\n\n\nGoogle adwords example<\/strong><\/figcaption><\/figure>\n\n\n\nGoogle shopping ads appear in a few places, sometimes at the top of the search on a carousel, sometimes to the right of search and always on the \u201cshopping\u201d tab in search. These are picture ads of your products and you get charged for every time the customer clicks. The data is also tracked so that if a click converts you can see how many times they came back to the site which can be a helpful pattern to understand for expensive products as you can see on average how long a sale takes to convert which can be weeks on high value items, i.e a customer returns to the site after speaking to partner, waiting for wages etc.<\/p>\n\n\n\nGoogle shopping ads<\/strong><\/figcaption><\/figure>\n\n\n\nCan I speak to Dean Signori anytime I want?<\/h2>\n\n\n\n Yes\u00a0Dean Signori<\/a>\u00a0is available during typical working hours and off peak so you can get in touch directly with the person acting on your campaign to address any concerns.<\/p>\n\n\n\nDo you only cover Darlington & Middlesbrough?<\/h2>\n\n\n\n We are based in Darlington<\/a> and Middlesbrough<\/a> but as you would expect we deal with clients all over the world not just in the UK, this is the nature of SEO, products and services needs to be seen internationally as well as national\/local.<\/p>\n\n\n\n