We were approached by Walkie Talkie Central who wanted an in depth proposal to tackle the Amazon affiliate marketplace for Walkie Talkies. After a short time going up against some big names in the industry battling for the number one spots for that product they decided that a more aggressive approach was needed but did not want to get penalised for their efforts.
We took an in depth look at the competition both above and below Walkie Talkie Central to see what was missing from their presence so far, what we could quickly replicate and what we would need to focus on.
We also dug deep into the root of the primary domain to check out the long term and short term history of the back-link profile and the current state of the back-link anchor text ratios. This is a very important step when starting a large campaign to ensure that no part is over optimised by the new campaign and that no hidden activity is still going on from previous campaigns.
After a lengthy discussion we decided that a multi vertical approach was needed to boost both the websites presence and the social media presence, email marketing, social media marketing both paid and organic, Youtube/video marketing, multiple location local maps ranking, Google organic ranking and Google paid search.
Based on the monthly reports we will mix up the strategy each month to include areas lacking in progress. We will build external assets for the company to utilise some extra seo tactics without putting the main brand at risk, within Google guidelines but hidden from the general brand to ensure the competitors do not come and copy the same strategy.
If you would like to get your own bespoke package to tackle a certain market then get in touch with our team via email at [email protected] and if you want to check out some of our client`s products at https://www.walkietalkiecentral.com then please do so and mention our name at https://www.ukwebgeekz.com.